The Inattention Economy

Million Dollar Home Page by Alex Tew – http://milliondollarhomepage.com/, Fair use, https://en.wikipedia.org/w/index.php?curid=20132455
I need you to try to do something very hard for me. I need you to read this entire blog post. I don’t think it’s going to be hard because I’m going to use big words or highly technical terms. I don’t think it’s going to be hard because of the subject matter. It’s going to be hard because you’re going to get interrupted. In fact, I’m willing to be you got some notification before you ever finished this paragraph.
I didn’t realize just how scattered my attention was until a close friend pointed it out to me. She mentioned that I was always checking my watch for notifications. I didn’t realize it until someone that wasn’t around me all the time saw it. I stepped back and honestly asked myself why I was getting so many notifications. In the back of my mind I knew I was getting too many because when I go on a run my watch won’t stop buzzing with all the things that I don’t even bother to check. That’s when I realized my attention was beyond Continue reading





